Hope & Heroes had a remarkable opportunity to showcase our mission and work during the 2024 NBA All-Star Weekend. We jumped on it and placed a 30-second spot for broadcast on the TNT Network!
Over the weekend of February 17th – 18th, more than 450,000 Spectrum Cable subscribers across the New York metropolitan region and selected areas in upstate New York saw our video. It was a great moment for us to share our message to a vast & diverse viewing audience, and to spread awareness about childhood cancer.
Connecting our message, beautifully told by our patient ambassador and talented basketball player Hank Ford, with one of the NBA’s biggest events was a major score. If you missed us during the commercial break, watch it now!
